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Business Resources April 2017
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Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by Daniel Rowles
" A growing portion of internet traffic is coming from smartphones and tablets. Net Marketshare put mobile's share of global browsing traffic at 10.3% in October 2012. This was the first time mobile had topped 10% of all browsing. In North America, the share of Web traffic from smart phones and tablets was estimated at 28% as of June 2012, with the time spent with mobile growing at 14 times the rate of desktop media. Although the importance of mobile technologies for marketing communications is widely recognized, the use of proper strategy is not really understood by a lot of marketers. To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. Combining theoretical understanding of mobile's role in the marketing arena and practical exercises, Rowles teaches how to build a top-down strategy, encompassing all consumer touch points, to future-proof businesses against customers' ever-changing mobile interaction with brands"
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Online or Flatline : The Small Business Owner's Guide to Digital Marketing by Nick ChoatDigital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online or Flatline, Nick Choat offers compelling reasons to get your business online and easy-to-use tools to make it possible
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Superfandom : how our obsessions are changing what we buy and who we are
by Zoe Fraade-Blanar
An in-depth analysis of the influence of fans, which the author terms "society's alpha customers," on modern life and culture, offers insight into the psychology and history of fandom while exploring how new digital tools are enabling convergences between brand owners and their consumers.
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Understanding E-CommerceWednesday, April 26, 7-8 pm Indian Prairie Public Library in Darien, ILWould you like to understand how E-Commerce Works by attending a Workshop led by a person who has been successful in creating and building a successful E-Commerce Business? This workshop sponsered by SCORE Fox River Valley and the Indian Prairie Public Library. SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.
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Contact your librarian for more great books! |
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