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Business Resources February 2017
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Impossible to Ignore : Creating Memorable Content to Influence Decisions by Carmen SimonThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions.
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High-Hanging Fruit: Build Something Great by Going Where No One Else Will
by Mark Rampolla
Though he had a successful career as an executive for International Paper, Mark Rampolla wanted more -- to find meaning and profit in building his own company, while also having a positive social effect. To that end, he and his wife decided to produce and sell coconut water. Despite the many obstacles to succeeding in the beverage market, he eventually found success on all fronts, and here shares not only his own story but also the strategies he used to build a profitable yet socially and environmentally conscious company. This "honest, motivational tome is bound to inspire," says Booklist.
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Small acts of leadership : 12 intentional behaviors that lead to big impact by G. Shawn HunterFor us to thrive--not simply survive--in this accelerating economy, we need to adopt small, intentional behaviors and practice them each day. From simply taking care of our rest and exercise to building our self-confidence and embracing challenges, author Shawn Hunter's latest book Small Acts of Leadership will guide you through a series of incremental steps you can take to build a stronger version of yourself and make a broader impact in the world.
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Think simple : how smart leaders defeat complexity
by Ken Segall
The author of the New York Times best-seller Insanely Simple explores how companies from around the world are simplifying their route to success, providing real-life examples that will inspire others to do the same and distilling the philosophies and methods of these companies and their leaders.
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AtoZ Marketing Database PresentationThursday, March 23, 7-8pm Cary Area Library Meeting RoomJoin us for a demonstration of the AtoZ database available through the library. The AtoZ Representative will cover how to do people searches, business profiles, background searches and many other demographic profiles for job searches and business development. Register online or call 847-639-4210 prompt 4
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Contact your librarian for more great books! |
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