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This is marketing
by Seth Godin
The author of Tribes argues that real marketing isn’t about racking up clicks and tweets; it’s about connection, empathy and making a difference
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Marketing your startup : the inc. guide to getting customers, gaining traction, and growing your business
by Simona Covel
Marketing Your Startup shares compelling stories and spotlights strategies for igniting growth. Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.
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Business-to-Business Marketing : A Step-by-Step Guide: How to create sales, protect margins and build market share
by Mark Eardley
Business-to-business or B2B marketing is sometimes referred to as industrial or trade marketing, and deals with products and services that are bought by enterprises rather than individual consumers. B2B companies very often provide one element of a finished item. Their products and services are bought by other companies who use them in their products and services. If you consider all the parts and processes that go into everything that gets bought – either by enterprises or by consumers – you will realize that they all add up to an astonishing amount of money being spent in B2B markets. In fact, the total B2B market is way bigger than the consumer market.
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The digital marketing handbook : a step-by-step guide to creating websites that sell
by Robert W Bly
Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers.
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Affiliate Marketing for Dummies
by Ted Sudol
Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie!
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The no B.S. guide to direct marketing : [ the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses]
by Dan S. Kennedy
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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The End of Marketing : Humanizing Your Brand in the Age of Social Media and AI
by Carlos Gil
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
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How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals
by John Westwood
"A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation"
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