Marketing Meetup and Lab Series
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NaperLaunch is offering a new Marketing Workshop and Lab series which will focus on marketing principles. The intent is to develop marketing know-how to enhance our members' marketing capabilities. The series continues this month with LinkedIn Marketing. Future sessions will cover using Instagram, YouTube and other social platforms. In coming months we will also address Branding, Content Marketing, Email Marketing and using Library resources. The series will include a workshop presentation at the first of the month and a follow up lab session two weeks later. In the lab session participants can develop strategic plans, complete marketing ad campaigns and create specific ads under the guidance of NaperLaunch marketing coaches. Don't miss it! In this Special Edition newsletter each month, we will announce the next three topics for schedule planning.
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Follow NaperLaunch on LinkedIn and Facebook
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Showcase pages have been created on Facebook and LinkedIn. Summaries and images of recent meetups and programs and previews of future events are being posted so that members can keep up with NaperLaunch activities even when unable to attend. Check us out and be sure to click the FOLLOW button!
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Marketing Lab - LinkedIn Marketing
Thursday, June 21, 8:00 - 9:30 a.m.
Participants will put into practice the marketing principles and concepts taught during the Marketing Meetup on June 7, in this case, LinkedIn Marketing. Bring a computer and outlines of marketing campaigns, ideas and strategic plans, and any content, images or videos. Participants will receive hands-on direction and guidance from NaperLaunch marketing coaches to put the plan into action. The intent is for participants to be able to complete an advertisement or design a campaign or some other aspect of a strategic marketing plan during the lab session.
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Reminder: No Meetup on July 5
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Due to the Independence Day Holiday, the regular Thursday morning meetup has been canceled.
therefore, the July Marketing Meetup will be July 19.
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Marketing Meetup - Brand Strategies
Thursday, July 19, 8:00 - 9:30 a.m.
This presentation on branding by Byron Stanger, Outcome Management, will focus on positioning, regeneration and the product/market fit. After this presentation participants will know the 12 steps of brand creation, how to motivate customers to create the brand, and how to deliver on a brand promise and protect its credibility.
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Marketing Lab - Brand Strategies
Thursday, July 26, 8:00 - 9:30 a.m.
This Brand Strategy presentation will address positioning, regeneration and product/Market fit. After participating in this event, attendees will know the 12 steps of brand creation, how to motivate customers to create the brand image and how to deliver on a brand promise and protect its credibility. Byron Stanger, Outcome Management, LLC., will be our presenter.
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Marketing Meetup - Landscape Analysis
Thursday, August 2, 8:00 - 9:30 a.m.
In this meetup, participants will learn 1) how to understand the consumer market to determine specific audience landscape, to validate product/audience fit; 2) how to understand real competitors to confirm product/market fit; and 3) how to understand communications landscape to develop brand voice and complete the product/market/audience fit. Byron Stanger of Outcome Management will be today's presenter.
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Marketing Lab - Landscape Analysis
Thursday, August 16, 8:00 - 9:30 a.m.
Each attendee will create their own landscape analysis of their company position. This will include creating a perceptual positioning map illustrating their competitive position and creating a strategy canvas to determine their best product/audience fit.
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