Newly Arrived or Coming Soon Titles
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The NaperLaunch blog contains articles covering entrepreneurial topics related to startup, marketing, revenue growth, leadership and operations. New content is posted weekly. Check back regularly at:
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Business Services staff are available to meet virtually for orientation to NaperLaunch or demonstration of library online resources. Find contact information on the website:
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The NaperLaunch Academy curriculum helps entrepreneurs develop fundamental business knowledge, a unique value proposition and a business plan. The advanced workshops cover marketing strategy and selling skills. The current 8-week workshop series runs through the end of May. Click the workshop title to register to receive a link to the virtual meeting at least one day before the scheduled event. More details can be found on our webpage:
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Business Planning
May 4, 6:30 - 8:30 p.m.
Virtual Videoconference
Writing a business plan is a significant challenge to new business owners, but it is also very important. This two-hour workshop explains the basics of business planning and introduces some library resources designed specifically to help business owners write a business plan. Attendees will understand the benefits of writing a plan, the basic components of a plan and how to use library databases such as the Gale Business: Plan Builder software.
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Strategic Marketing Planning
May 11, 6:30 - 8:30 p.m.
Virtual Videoconference
This two-hour workshop introduces the concept of a strategic marketing plan in the format of vision, goals, objectives, strategies and tactics. The workshop content also includes discussion of 18 different marketing channels and their relative costs, as well as how to use the Gale Business: Plan Builder software to create a written strategic marketing plan.
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Professional Selling Skills
May 18, 6:30 - 8:30 p.m.
Virtual Videoconference
Selling is perhaps the single most important skill for an entrepreneur. This two-hour workshop introduces six fundamental professional selling skills. Specific networking strategies and development of referral sources are also addressed. Attendees will understand the six selling skills and how to use them in sales transactions. They will also understand basic networking skills and how to develop a referral source strategy.
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These open discussions are intended to promote sharing of experience and knowledge among members and guests of NaperLaunch. Discussion topics are based on the interests and needs of the participants.
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