The new NaperLaunch logo at the top of this month’s newsletter is the first in a series of exciting develop- ments we’ll be rolling out in 2020 as we update and renew our focus. Watch for information about new Master Mind groups forming in early 2020, as well as the expansion of the Academy. Upcoming meetups on year-end analysis and start-of-year planning are also scheduled. More details on these and other new programs will be released in upcoming newsletters.
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Have a Program Subject Request?
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Is there a business issue that you would like to understand more deeply? What aspect of strategy, operations or marketing would you like to hear about from a local expert? Please share your ideas for program subjects you would like us to address in a future program at NaperLaunch.
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Feed the Seed Foundation is a 501c3 organization that is affiliated with NaperLaunch and SCORE Fox Valley. The foundation offers small startup grants to startup entrepreneurs in need of a little seed money. Read more about the grant program and find the application on the foundation's website,
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Want more? Go to the NaperLaunch website.
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Find resources to help with any of the following: - Write a business plan
- Research an industry
- Create a prospect mailing list
- Demographic analysis
- Sample legal forms
- Create or edit a marketing video
- Guidance on how to startup in Illinois
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The Pitch Session at NaperLaunch
Thursday, October 31, 8:00 - 9:30 a.m.
Participate in a pitch session by making a 10-minute pitch or observing others and offering feedback. Choose from three optional pitch formats: Request funding for growth of your business, pitch for a strategic partner or make a sales pitch for your product or service. *Register to pitch. No registration needed to observe and give feedback.
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SCORE Women's Business Roundtable
Wednesday, November 6, 9:30 - 11:00 a.m.
95th Street Library Meeting Room C
Women business owners, startups and entrepreneurs come together to discuss business challenges and opportunities. Use this group as your advisory team and learn how to overcome the many challenges of entrepreneurship.
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Measuring Marketing Effectiveness Part 1
Thursday, November 7, 8:00 - 9:30 a.m.
How does a business owner know which part of the marketing budget is working? Marketing takes too many resources to do it without measuring the impact. Participants will learn the importance of measuring marketing effectiveness and how to match key metrics with strategic goals. Several measurement tools will be introduced. Wheaton Websites founder Jim King and business librarian Kent Palmer will be our presenters.
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SCORE Business Roundtable
Thursday, November 14, 8:00 - 9:30 a.m.
A moderated open discussion addressing issues faced by the entrepreneurs and business owners who attend. Use this roundtable discussion as an advisory group to gain fresh insights, different perspectives and new techniques. Participants come away better prepared to startup or manage a business.
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Measuring Marketing Effectiveness Part 2
Thursday, November 21, 8:00 - 9:30 a.m.
Marketing without measurement is like playing football without keeping score! This presentation will include a detailed discussion of Google Analytics and how to measure the impact of web content and marketing campaigns. If you missed part 1, this session is still valuable information. Jim King, founder of Wheaton Websites, and business librarian Kent Palmer will be our presenters.
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Marketing Series: Facebook Marketing Part 1
Wednesday, November 6, 6:30 - 8:00 p.m.
Participants will learn how to determine if Facebook is the right platform for their business, avoid the biggest mistakes business owners make when marketing on Facebook, understand the capabilities of Facebook advertising and maximize return on ad spend, measure the performance of Facebook ad campaigns and optimize a business Facebook page. Colin Gonsalves of CG Digital Marketing will be presenting.
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Marketing Series: Facebook Marketing Part 2
Wednesday, November 20, 6:30 - 8:00 p.m.
Participants will learn how to create Facebook ads, gain insights using Facebook tools and use Facebook Messenger chatbots for conversational marketing. Colin Gonsalves of CG Digital Marketing will be our presenter.
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