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Nature and Science October 2017
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The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
COMING SOON! An acclaimed NYU business professor examines the rise and influence of technology titans Apple, Amazon, Google and Facebook to reveal how they became successful by adapting the ideas of others in ways that reflect evolutionary psychology, outlining the likely path of a next possible major contender.
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| What It's Like to be a Dog: And Other Adventures in Animal Neuroscience by Gregory BernsCOMING SOON! If your pup struggles with simple commands like "sit," you may wonder how neuroscientist Gregory Berns managed to get a bunch of dogs to climb into MRI machines. Indeed, his training regimen is almost as fascinating as what he learned from scanning the dogs' brains. As Berns discovers, human and canine brains show striking structural similarities, which suggests intriguing possibilities about the emotional lives of our four-legged friends. Dog lovers won't want to miss this book, which should appeal to fans of John Bradshaw's Dog Sense or Alexandra Horowitz's Inside of a Dog. |
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