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Decoded
by Phil Barden
In this ground-breaking book, Phil Barden reveals what decision science explains about people's purchase behavior, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. As one of the very few experts to combine a practitioner's perspective with a profound knowledge of decision science, Phil Barden deciphers the secret codes' of products, services and brands to explain why people buy them. He shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. In this timely revised edition, new material will include: Introduction of the Jobs to be done (JTTD) approach Ferrero neuroscience study to support JTBD Updated and relevant case studies of JTTD in practice Emotion vs motivation Digital as a touchpoint Decoded offers a pragmatic framework and guidelines for day to day marketing practice on how to employ this knowledge for more effective brand management from strategy to implementation and NPD.
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Delinquent: Inside America's Debt Machine
by Elena Botella
Delinquent takes readers on a journey from Capital One's headquarters, to street corners in Detroit, to kitchen tables in Sacramento, uncovering the true costs and benefits of consumer credit to American families. In this book, investigative journalist Elena Botella-formerly an industry insider who helped set credit policy at Capital One-uses her unique perspective to reveal the underhanded and often predatory ways that banks induce American borrowers into debt they can't pay back. Combining Botella's insights from the banking industry, quantitative data and research findings, and personal stories from interviews with indebted families around the country, Delinquent provides a relatable and humane entry into understanding the issue of debt. Botella exposes the ways that bank marketing, product design, and customer management strategies exploit our common weaknesses and fantasies in how we think about money, and demonstrates why competition between banks has failed to make life better for Americans in debt. Delinquent asks: How can we make credit available to those who need it, responsibly and without causing harm? Looking to the future, Botella presents a thorough and incisive plan for reckoning with and reforming the industry.
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Buy Better Consume Less
by Sian Conway-Wood
Climate change is now a mainstream conversation topic, and yet every week our recycling piles are still overflowing and we're faced with a steady stream of brands trying to persuade us to buy their eco-friendly products in our quest to live sustainably. For too long, corporations have shifted the eco-responsibility onto us, the consumers. It's time to push back and demand change. In Buy Better Consume Less, Ethical Hour founder Sian Conway-Wood provides practical tips on how to stop consuming, advice on how to see through corporations' greenwashing, and steps to hold them accountable. In doing so we can create demand for sustainability in supply chains, and put pressure on lawmakers to implement systemic change that puts people and planet above profit.
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Winner Sells All
by Jason Del Rey
This key to understanding how Amazon and Walmart are changing the way we shop, live and work chronicles the business clash of this generation—a war waged for our loyalty and money, with hundreds of billions of dollars at stake and millions of jobs on the line.
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Building Wealth on a Dime
by Kimberly Hamilton
Kimberly Hamilton wrote this book to reveal her story of how she went from financial debt to buying a house. She shows how she was able to accomplish this feat via financial education and strategy. This book will cover powerful information such as efficient technology tools for saving better and investing easily, advice on shifting your attitude toward money as well as reducing financial anxiety, generating passive income, retirement investing, entrepreneurship advice, and information on house purchasing. Hamilton breaks the book down into four parts: what your parents never told you about money (where she discusses information about money that is not easily taught or shared at home or in school), from debt to success (where she discusses topics like budgeting debt repayments strategies, reducing financial anxiety, and debunking credit score myths), investing and building wealth (how following her steps can lead to financial freedom, importance of investing into retirement funds, and entrepreneurship), and home ownership (what you need to know when buying a house).
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The Ugly History of Beautiful Things
by Katy Kelleher
In these deeply researched essays, a Paris Review contributor blends science, history, and memoir to explore human obsession with gorgeous things, exposing the fraught histories of makeup, silk, jewels, perfume, and other objects, helping readers to ethically partake in the beauty of the world around them.
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MeetMme by the Fountain
by Alexandra Lange
This entertaining and evocative stroll through the rise, fall and ongoing reinvention of malls, which proved to be a powerful draw for creative thinkers, including Joan Didion, Ray Bradbury and George Romero, chronicles how the design of these marketplaces played an integral role in cultural ascent.
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Clean up Your Credit
by Robert J. Mansfield
Bad things happen to good people. Events not always under our control can often result in our credit scores going down, and sometimes way, way down. There are consumer protection laws that you can use to remove negative items from your credit report. But if you try to go it alone, the credit repair journey can be a nightmare. This book introduces a step-by-step credit repair system, actual documents the author used to settle suits, and legal cases filed in federal courts against major credit bureaus. These are the credit repair secrets they really don't want to you to know, from someone who successfully challenged the credit reporting industry. Contrary to what you may believe, there is a way to improve your credit score substantially, and this book will help you get there.
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Momfluenced
by Sara Petersen
How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers.
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Intelligent Safety
by Hari Ravichandran
Intelligent Safety: How to Protect Your Connected Family from Big Cybercrime teaches how we can put our families' online safety on autopilot and regain our peace of mind. It provides families with the tools and knowledge they need to create a personalized, proactive defense against cybercriminals. From identifying the risks of your teen's secret online life to safeguarding your family finances to defending the vulnerabilities of your aging parents, Intelligent Safety is the last guide you'll need to beat cyber predators at their own game.
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Centerville Library
111 W. Spring Valley Rd
Centerville, OH 45458
(937) 433-8091
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Woodbourne Library
6060 Far Hills Ave Centerville, OH 45459
(937) 435-3700
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Creativity Commons
895 Miamisburg Centerville Rd
Centerville, OH 45459
(937) 610-4425
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