Publisher's Weekly Review
Free enterprise runs amok in Barry's satirical near-future nightmare: the American government has been privatized and now runs most of the world, including "the Australian Territories of the U.S.A.," where the book is set. American corporations sponsor everything from schools to their employees' identities, and literally go to war with one another. By taking a drink at the wrong water cooler, Hack Nike, a merchandising officer at the athletic shoe company whose name he bears, is coerced into a nefarious marketing plot to raise the demand for Nike's new $2,500 sneakers by shooting teenagers. Hank becomes responsible for the death of hapless teen Hayley McDonald's; he and two top Guerrilla Marketing executives, both named John Nike, are soon pursued by the ruthless Jennifer Government, a former advertising executive who is now a federal agent with a personal ax to grind-and preferably to sink into the cranium of her hated ex, one of the John Nikes. Barry tosses off his anticorporate zingers with relish; his sendup of "capitalizm"-a world where fraud is endemic and nearly everyone (except the French) is a cog in vast wealth-creation machines-has some ingenious touches. The one-joke shtick wears thin, however, and is simply overdone at times ("I'm getting rid of Government, the greatest impediment to business in history," says John. "Yes, some people die. But look at the gain!"). Barry's cartoonish characters and comic book chase scenes don't allow for much psychological subtlety or emotional resonance. Still, if it's no 1984, this breezy, stylish read will amuse the converted and get some provocative conversations going. (On sale Jan. 21) Forecast: Doubleday promises a "guerrilla marketing" campaign, and the book's weird, eye-catching title should help grab readers' attention. Steven Soderbergh and George Clooney's Section 8 Films have optioned film rights, and foreign rights have been sold in Australia, Finland, Germany, Japan, New Zealand and the U.K. (c) Copyright PWxyz, LLC. All rights reserved
Booklist Review
In the not-too-distant future, Australia and the UK are part of the U.S., government and law enforcement have become for-profit businesses, and corporate ethics have been reduced to a simple question of economics (more so than now, anyway). Hoping for a promotion from his dead-end merchandising job, Hack Nike takes a special assignment from two Nike executives, which, he discovers, requires him to gun down teenagers to promote a tough urban image for Nike's new line of shoes. Finding that the family of one of the victims can afford to pay for the investigation, Jennifer Government takes the case to find the killers and expose the Nike conspiracy. As she gets closer to the truth, Nike hatches a plan to end government interference in business forever, and all-out war erupts between the two rival marketing superpowers, comprising the largest companies from nearly every industry. Though pensive readers may extract political commentary from it, Barry's latest novel has more value as entertainment. A refreshingly creative and unique read. --Gavin Quinn
School Library Journal Review
Adult/High School-In a satiric near future, privatization has taken over all aspects of public life-including schools, police, and government-and the world is divided among economic blocs. Surnames reflect the company people work for, and, increasingly, the alliance of corporations to which the company belongs. When hapless Hack Nike, a lowly Merchandise Distribution Officer, runs into the wrong people-John Nike and (yes) John Nike, Vice Presidents-at the watercooler, he is inveigled into a highly illegal, unethical merchandising act. When he goes to the police for help, they sell him a contract (which he can't afford) to take the job off his hands, and then subcontract the work to the NRA, which botches it, putting Field Agent Jennifer Government on the case. Jennifer is a single mother with a savvy daughter, Kate Mattel (children take the name of their school), who is a bit of a heroine herself. A hard-boiled detective with a soft heart and a ready wisecrack, Jennifer has an enigmatic tattoo, a mysterious past, and a mission to bring down wrongdoers-especially at Nike. The story takes her on a madcap chase across the United States Economic Bloc from Melbourne to London, culminating in a bizarre world war with a surprising outcome. The cast includes quite a few characters, and while they aren't deep, they are colorful, pointed, and funny. This fast read should please a variety of teens with its hip attitude and hilarious turns, and could spark lively discussions.-Christine C. Menefee, Fairfax County Public Library, VA (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Kirkus Review
Bubblegum pop-future comedy in which corporations go to war like feudal fiefdoms. In a move guaranteed to provide the impetus for many a lawsuit, all Barry's characters have forgone use of their surnames in the interest of renaming themselves after their place of work-so we have Jennifer Government, John Nike, Hack Nike, Buy Mitsui, and Billy NRA. Jennifer is a former top advertising exec with a barcode tattoo on her face who is now a loose-cannon federal agent and single mother, as deadly with a pistol as she once was with ad copy. The world situation: corporations are even more rapacious than today, and they fight one another along battle lines drawn up by two big consumer reward programs: US Alliance and Team Advantage. Governments themselves are a thing of the past, with the exception of the US one, which is now privatized and running other parts of the globe, including Australia, where the book is set. Coldhearted marketing whiz John Nike (one of two characters so named) has decided that Nike's new sneakers would fly off the shelves all the faster if on the day they were delivered to Niketowns, several teenage customers got shot for them. It's a manufactured street cred thing. Shooters are hired-many from the now-privatized and militia-like NRA-and, despite Jennifer's best efforts, 14 teen shoppers get killed. The remainder of the story describes a rapidly escalating battle for supremacy between Jennifer's government agents and the forces of Nike, who believe themselves to be invulnerable and don't hesitate to use deadly force. At the same time, things are heating up between US Alliance and Team Advantage, with Burger Kings getting bombed, snipers going after rival chain stores, and riots erupting in the streets. Barry (Syrup, 1999) has a quick wit and a light touch, which helps the reader skate over some of the occasional patches of too-obvious satire and should translate easily (though more litigiously) to film. It's Catch-22 by way of The Matrix. Film rights to Section 8; author tour
Library Journal Review
Yes, the eponymous heroine really does work for the government. In a world where corporations run everything, even giving employees their surnames, Jennifer steps in to help Hack Nike, who has unwittingly contracted to shoot teenagers wearing a classy brand of sneakers. You weren't expecting anything ordinary from the author of Syrup, were you? (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Excerpts
1 Nike Hack first heard about Jennifer Government at the watercooler. He was only there because the one on his floor was out; Legal was going to come down on Nature's Springs like a ton of shit, you could bet on that. Hack was a Merchandise Distribution Officer. This meant when Nike made up a bunch of posters, or caps, or beach towels, Hack had to send them to the right place. Also, if someone called up complaining about missing posters, or caps, or beach towels, Hack had to take the call. It wasn't as exciting as it used to be. "It's a calamity," a man at the watercooler said. "Four days away from launch and Jennifer Government's all over my ass." "Jee-sus," his companion said. "That's gotta suck." "It means we have to move fast." He looked at Hack, who was filling his cup. "Hi there." Hack looked up. They were smiling at him as if he was an equal--but of course, Hack was on the wrong floor. They didn't know he was just a Merc Officer. "Hi." "Haven't seen you around before," the calamity guy said. "You new?" "No. I work in Merc." "Oh." His nose wrinkled. "Our cooler's out," Hack said. He turned away quickly. "Hey, wait up," the suit said. "You ever do any marketing work?" "Uh," he said, not sure if this was a joke. "No." The suits looked at each other. The calamity guy shrugged. Then they stuck out their hands. "I'm John Nike, Guerrilla Marketing Operative, New Products." "And I'm John Nike, Guerrilla Marketing Vice-President, New Products," the other suit said. "Hack Nike," Hack said, shaking. "Hack, I'm empowered to make midrange labor-contracting decisions," Vice-President John said. "You interested in some work?" "Some . . ." He felt his throat thicken. "Marketing work?" "On a case-by-case basis, of course," the other John said. Hack started to cry. "There," a John said, handing him a handkerchief. "You feel better?" Hack nodded, shamed. "I'm sorry." "Hey, don't worry about it," Vice-President John said. "Career change can be very stressful. I read that somewhere." "Here's the paperwork." The other John handed him a pen and a sheaf of papers. The first page said CONTRACT TO PERFORM SERVICE, and the others were in type too small to read. Hack hesitated. "You want me to sign this now?" "It's nothing to worry about. Just the usual noncompetes and nondisclosure agreements." "Yeah, but . . ." Companies were getting a lot tougher on labor contracts these days; Hack had heard stories. At Adidas, if you quit your job and your replacement wasn't as competent, they sued you for lost profits. "Hack, we need someone who can make snap decisions. A fast mover." "Someone who can get things done. With a minimum of fucking around." "If that's not your style, well . . . let's forget we spoke. No harm done. You stick to Merchandising." Vice-President John reached for the contract. "I can sign it now," Hack said, tightening his grip. "It's totally up to you," the other John said. He took the chair beside Hack, crossed his legs, and rested his hands at the juncture, smiling. Both Johns had good smiles, Hack noticed. He guessed everyone in marketing did. They had pretty similar faces, too. "Just at the bottom there." Hack signed. "Also there," the John said. "And on the next page . . . and one there. And there." "Glad to have you on board, Hack." Vice-President John took the contract, opened a drawer, and dropped it inside. "Now. What do you know about Nike Mercurys?" Hack blinked. "They're our latest product. I haven't actually seen a pair, but . . . I heard they're great." The Johns smiled. "We started selling Mercurys six months ago. You know how many pairs we've shifted since then?" Hack shook his head. They cost thousands of dollars each, but that wouldn't stop people from buying them. They were the hottest sneakers in the world. "A million?" "Two hundred." "Two hundred million?" "No. Two hundred pairs." "John here," the other John said, "pioneered the concept of marketing by refusing to sell any products. It drives the market insane." "And now it's time to cash in. On Friday we're gonna dump four hundred thousand pairs on the market at two and a half grand each." "Which, since they cost us--what was it?" "Eighty-five." "Since they cost us eighty-five cents to manufacture, gives us a gross margin of around one billion dollars." He looked at Vice-President John. "It's a brilliant campaign." "It's really just common sense," John said. "But here's the thing, Hack: if people realize every mall in the country's got Mercurys, we'll lose all that prestige we've worked so hard to build. Am I right?" "Yeah." Hack hoped he sounded confident. He didn't really understand marketing. "So you know what we're going to do?" He shook his head. "We're going to shoot them," Vice-President John said. "We're going to kill anyone who buys a pair." Silence. "What?" Hack said. The other John said, "Well, not everyone, obviously. We figure we only have to plug . . . what did we decide? Five?" "Ten," Vice-President John said. "To be safe." "Right. We take out ten customers, make it look like ghetto kids, and we've got street cred coming out our asses. I bet we shift our inventory within twenty-four hours." "I remember when you could always rely on those little street kids to pop a few people for the latest Nikes," Vice-President John said. "Now people get mugged for Reeboks, for Adidas--for generics, for Christ's sake." "The ghettos have no fashion sense anymore," the other John said. "I swear, they'll wear anything." "It's a disgrace. Anyway, Hack, I think you get the point. This is a groundbreaking campaign." "Talk about edgy," the other John said. "This defines edgy." "Um . . ." Hack said. He swallowed. "Isn't this kind of . . . illegal?" "He wants to know if it's illegal," the John said, amused. "You're a funny guy, Hack. Yes, it's illegal, killing people without their consent, that's very illegal." Vice-President John said, "But the question is: what does it cost? Even if we get found out, we burn a few million on legal fees, we get fined a few million more . . . bottom-line, we're still way out in front." Hack had a question he very much didn't want to ask. "So . . . this contract . . . what does it say I'll do?" The John beside him folded his hands. "Well, Hack, we've explained our business plan. What we want you to do is . . ." "Execute it," Vice-President John said. 2 McDonald's Until she stood in front of them, Hayley didn't realize how many of her classmates were blond. It was like a beach out there. She'd missed the trend. Hayley would have to hotfoot it to a hairdresser after school. "When you're ready," the teacher said. She looked at her note cards and took a breath. "Why I Love America, by Hayley McDonald's. America is the greatest group of countries in the world because we have freedom. In countries like France, where the Government isn't privatized, they still have to pay tax and do whatever the Government says, which would really suck. In USA countries, we respect individual rights and let people do whatever they want." The teacher jotted something in his folder. McDonald's-sponsored schools were cheap like that: at Pepsi schools, everyone had notebook computers. Also their uniforms were much better. It was so hard to be cool with the Golden Arches on your back. "Before USA countries abolished tax, if you didn't have a job, the Government took money from working people and gave it to you. So, like, the more useless you were, the more money you got." No response from her classmates. Even the teacher didn't smile. Hayley was surprised: she'd thought that one was a crack-up. "But now America has all the best companies and all the money because everyone works and the Government can't spend money on stupid things like advertising and elections and making new laws. They just stop people stealing or hurting each other and everything else is taken care of by the private sector, which everyone knows is more efficient." She looked at her notes: yep, that was it. "Finally I would like to say that America is the greatest group of countries in the world and I am proud to live in the Australian Territories of the USA!" A smattering of applause. It was the eighth talk this period: she guessed it was getting harder to work up enthusiasm for capitalizm. Hayley headed for her seat. "Hold it," the teacher said. "I have questions." "Oh," Hayley said. "Are there any positive aspects to tax?" She relaxed: a gimme question. "Some people say tax is good because it gives money to people who don't have any. But those people must be lazy or stupid, so why should they get other people's money? Obviously the answer is no." The teacher blinked. He made a note. That must have been an impressive answer, Hayley thought. "What about social justice?" "What?" "Is it fair that some people should be rich while others have nothing?" She shifted from one foot to the other. She was just remembering: this teacher had a thing about poor people. He was always bringing them up. "Um, yeah, it's fair. Because if I study really hard for a test and get an A and Emily doesn't and fails"--renewed interest from the class; Emily raised blond eyebrows--"then it's not fair to take some of my marks and give them to her, is it?" The teacher frowned. Hayley felt a flash of panic. "Another thing, in non-USA countries they want everyone to be the same, so if your sister is born blind, then they blind you, too, to make it even. But how unfair is that? I would much rather be an American than a European Union . . . person." She gave the class a big smile. They clapped, much more enthusiastically than before. She added hopefully, "Is that all?" "Yes. Thank you." Relief! She started walking. A cute boy in the third row winked at her. The teacher said, "Although, Hayley, they don't really blind people in non-USA countries." Hayley stopped. "Well, that's kind of hypocritical, isn't it?" The class cheered. The teacher opened his mouth, then shut it. Hayley took her seat. Kick ass, she thought. She had aced this test. 3 The Police Hack sat in traffic, biting his nails. This had not been a good day. He was beginning to think that visiting the marketing floor for a cup of water was the worst mistake he'd ever made. He turned into a side street and parked his Toyota. It rattled angrily and let loose a puff of black smoke. Hack really needed a new car. Maybe if this job paid off, he could move out of St. Kilda. He could get an apartment with some space, maybe some natural light-- He shook his head angrily. What was he thinking? He wasn't going to shoot anyone. Not even for a better apartment. He climbed the stairs to the second floor and let himself in. Violet was sitting cross-legged on the living-room floor with her notebook computer in her lap. Violet was his girlfriend. She was the only unemployed person he'd had ever met, not counting homeless people who asked him for money. She was an entrepreneur. Violet was probably going to be rich one day: she was smart and determined. Sometimes Hack wasn't sure why they were together. He dropped his briefcase and shrugged off his jacket. The table was littered with bills. Hack hadn't bargained very well in his last performance evaluation and it was really biting him now. "Violet?" "Mmm?" "Can we talk?" She didn't look up. "Is it important?" "Yes." She frowned. Hack waited. Violet didn't like being disturbed during her work. She didn't like being disturbed at all. She was short and thin with long brown hair, which made her look much more fragile than she really was. "What's up?" He sat on the sofa. "I did something stupid." "Oh, Hack, not again." Hack had missed a couple of turnoffs on the way home lately: last Tuesday he'd gotten himself onto a premium road and eaten through eleven dollars in tolls before he found an exit. "No, something really stupid." "What happened?" "Well, I got offered some work . . . some marketing work--" "That's great! We could really use the extra money." "--and I signed a contract without reading it." Pause. "Oh," Violet said. "Well, it might be okay--" "It says I have to kill people. It's some kind of promotional campaign. I have to, um, kill ten people." For a moment she said nothing. He hoped she wasn't going to shout at him. "I'd better look at that contract." He dropped his head. "You don't have a copy?" "No." "Oh, Hack." "I'm sorry." Violet chewed her lip. "Well, you can't go through with it. The Government's not as pussy as people think. They'd get you for sure. But then, you don't know what the penalties in that contract are . . . I think you should go to the Police." "Really?" "There's a station on Chapel Street. When are you meant to . . . do it?" "Friday." "You should go. Right now." "Okay. You're right." He picked up his jacket. "Thanks, Violet." "Why does this kind of thing always happen to you, Hack?" "I don't know," he said. He felt emotional. He shut the door carefully behind him. The station was only a few blocks away, and as it came into view he began to feel hopeful. The building was lit up in blue neon, with THE POLICE in enormous letters and a swirling light above that. If anyone could help him out of this situation, Hack felt it would be someone who worked in a place like this. The doors slid open and he walked up to the reception desk. A woman in uniform--either a real cop or a receptionist dressed in theme, Hack didn't know which--smiled. Playing over the PA system was the song from their TV ads, "Every Breath You Take." "Good evening, how can I help you?" "I have a matter I'd like to discuss with an officer, please." "May I ask the nature of your problem?" "Um," he said. "I've been contracted to kill someone. Some people, actually." The receptionist's eyebrows rose a fraction, then settled. Hack felt relieved. He didn't want to be chastised by the receptionist. "Take a seat, sir. An officer will be right with you." Hack dropped into a soft, blue chair and waited. A few minutes later, a cop came out and stopped in front of him. Hack rose. "I'm Senior Sergeant Pearson Police," the man said. He shook Hack's hand firmly. He had a small, trim mustache but otherwise looked pretty capable. "Please accompany me." Excerpted from Jennifer Government: A Novel by Max Barry All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.
