Catalog Search Results
Author
Publisher
Simon & Schuster
Pub. Date
2018.
Language
English
Description
What does it take to start a successful business? Carl J. Schramm, called by The Economist "the evangelist of entrepreneurship," explains what really matters and what doesn't. Business schools teach the importance of business plans, but Microsoft, Apple, Google, Facebook, and hundreds of smaller, less well-known companies all achieved success long before they had business plans. Here are a few other myths about startups: Contrary to the popular image...
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