| Introduction Lessons from Procrastination and Medical Side Effects |
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Hepatitis and procrastination |
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What we should do and behavioral economics |
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From food to incompatible design |
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Taking irrationality into account |
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Part I THE UNEXPECTED WAYS WE DEFY LOGIC AT WORK |
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Chapter 1 Paying More for Less: Why Big Bonuses Don't Always Work |
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17 | (66) |
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Of mice and men, or how high stakes affect rats and bankers |
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Measuring the effects of a CEO-sized bonus in India |
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Loss aversion: why bonuses aren't really bonuses |
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Working under stress: just how clutch are "clutch" NBA players? |
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Stage fright and the social side of high stakes |
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Making compensation work for society |
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Chapter 2 The Meaning of Labor: What Legos Can Teach Us about the Joy of Work |
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53 | (30) |
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You are what you do: identity and labor |
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Lessons from a parrot---and some hungry rats |
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Searching for meaning while playing with Legos |
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Chapter 3 The IKEA Effect: Why We Overvalue What We Make |
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83 | (24) |
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Why IKEA makes us blush (with pride) |
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Cooking lessons: finding a balance between just adding water and baking an apple pie from scratch |
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The real value of a thousand origami cranes (and frogs) |
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Why "almost done" doesn't do much for us |
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Why we need labors of love |
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Chapter 4 The Not-Invented-Here Bias: Why "My" Ideas Are Better than "Yours" |
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107 | (16) |
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Mark Twain describes a universal form of stupidity |
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"Anything you can do I can do better": why we favor our own ideas |
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What we can learn from Edison's mistake |
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7 | (116) |
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Chapter 5 The Case for Revenge: What Makes Us Seek Justice? |
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123 | (34) |
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The bailouts and pounds of flesh |
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One man's quest for revenge against Audi |
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Companies beware: when consumers go public |
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Uses and misuses of revenge |
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Part II THE UNEXPECTED WAYS WE DEFY LOGIC AT HOME |
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Chapter 6 On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always) |
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157 | (34) |
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Frogs: to boil or not to boil? |
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Adapting to visual cues and pain thresholds |
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Hedonic adaptation: from houses to spouses and beyond |
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How the hedonic treadmill keeps us buying---and buying more |
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How we can break and enhance adaptation |
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Making our adaptability work for us |
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Chapter 7 Hot or Not? Adaptation, Assortative Mating, and the Beauty Market |
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191 | (22) |
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When mind and body don't get along |
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Sticking to our own (more or less hot) kind in dating: do we settle or adapt? |
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Let's ask the Internet: dating sites and romantic criteria |
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Chapter 8 When a Market Fails: An Example from Online Dating |
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213 | (24) |
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The function of the yenta |
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The dysfunctional singles market (as if you didn't already know) |
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The difference between your date and a digital camera |
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An exemplary failure in dating |
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How dating sites skew our perceptions |
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Ideas for a better dating future |
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Chapter 9 On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many |
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237 | (20) |
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Baby Jessica versus the Rwandan genocide |
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The difference between an individual and a statistic |
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Identification: needed for more than buying beer |
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How the American Cancer Society reels us in |
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The effect of rational thinking on giving |
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Overcoming our inability to confront big problems |
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Chapter 10 The Long-Term Effects of Short-Term Emotions: Why We Shouldn't Act on Our Negative Feelings |
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257 | (24) |
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Don't tread on me: my colleague learns a lesson about rudeness |
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The dark side of impulses |
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Deciding under the influence (of emotions) |
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The importance of "irrelevant" emotions |
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What a canoe can tell you about your love life |
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Chapter 11 Lessons from Our Irrationalities: Why We Need to Test Everything |
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281 | (16) |
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A decision about life and limb |
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Gideon's biblical empiricism |
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Lessons learned, hopefully |
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| Thanks |
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297 | (2) |
| List of Collaborators |
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299 | (6) |
| Notes |
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305 | (2) |
| Bibliography and Additional Readings |
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307 | (12) |
| Index |
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319 | |