Supreme Court ruling 2018 | p. ix |
Introduction | p. 1 |
01 The emergence and evolution of the gig economy | p. 3 |
What is the gig economy? | p. 3 |
The growth of independent work | p. 8 |
The impact of technology in the gig economy | p. 16 |
A new direction for talent management | p. 19 |
Employment rights for gig workers | p. 20 |
Key takeaways | p. 22 |
References | p. 23 |
02 Jobs of the future and the portfolio career | p. 27 |
Global trends that will affect your future | p. 27 |
Prepare for your future - the skills you need to thrive | p. 30 |
Building a successful portfolio career | p. 35 |
Reinvent your career | p. 38 |
How to use an information interview to figure out a career path | p. 42 |
Key takeaways | p. 44 |
References | p. 45 |
03 How to build your independent brand and strengthen your reputation as a gig worker | p. 47 |
Building a personal brand | p. 47 |
A business of one | p. 50 |
Harnessing online media | p. 52 |
You are your reputation | p. 54 |
Key takeaways | p. 55 |
References | p. 55 |
04 Finding work in the gig economy | p. 57 |
Positioning | p. 57 |
Building a purpose-driven career | p. 58 |
Giving limited free advice | p. 58 |
Securing your first client | p. 60 |
Making it easier for clients to come to you | p. 62 |
Leveraging personal passion projects | p. 65 |
Key takeaways | p. 66 |
References | p. 67 |
05 Saying no to freelance work | p. 69 |
The power of a positive no | p. 69 |
Say no for a better yes | p. 71 |
The importance of a priority filter | p. 72 |
Knowing when, how and why you need to say no | p. 74 |
Key takeaways | p. 77 |
References | p. 78 |
06 Getting real work done and staying productive | p. 79 |
Managing yourself | p. 79 |
Scheduling work | p. 80 |
Building a productive routine | p. 81 |
Dealing with distractions | p. 86 |
Finding your work flow | p. 88 |
Key takeaways | p. 88 |
References | p. 89 |
07 Managing your finances | p. 91 |
Savings | p. 91 |
Personal budgeting | p. 92 |
The 50/20/30 rule for budgeting | p. 94 |
Create a system for managing your money | p. 96 |
Managing taxes | p. 98 |
Planning for your financial future | p. 99 |
Key takeaways | p. 101 |
References | p. 102 |
08 Building a pipeline of work | p. 103 |
Prospecting | p. 103 |
Create a system for building a client pipeline | p. 105 |
The different ways to land gigs | p. 108 |
Promotion | p. 110 |
Networking | p. 113 |
Thought leadership | p. 114 |
Key takeaways | p. 115 |
09 Managing your clients | p. 117 |
Building and nurturing relationships | p. 117 |
Client management tools | p. 124 |
Key takeaways | p. 125 |
References | p. 125 |
10 Leveraging online platforms for gig work | p. 127 |
Choosing the right online platform | p. 127 |
Digital platforms for finding work | p. 128 |
How to increase your chances of landing gigs | p. 132 |
Key takeaways | p. 134 |
11 Overcoming the fears of freelancing | p. 135 |
The fear of getting started | p. 135 |
Finding clients | p. 138 |
Financial insecurity | p. 139 |
Key takeaways | p. 140 |
12 Success stories of independent contractors | p. 143 |
Paul Jarvis | p. 143 |
Jessica Greene | p. 147 |
Joe Mullich | p. 152 |
Emmeline Pidgen | p. 155 |
Sid Bharath | p. 156 |
Ilise Benun | p. 159 |
13 The future of the gig economy | p. 163 |
The future is freelance | p. 163 |
The changing face of job descriptions | p. 165 |
The gradual shift from CVs to portfolios | p. 167 |
The future of work | p. 169 |
Key takeaways | p. 170 |
References | p. 171 |
Index | p. 173 |