Characters xiii
Introduction: How This Book Came to Be xvii
Chapter One Childhood: Abandoned and Chosen
1(20)
Chapter Two Odd Couple: The Two Steves
21(10)
Chapter Three The Dropout: Turn On, Tune In
31(11)
Chapter Four Atari and India: Zen and the Art of Game Design
42(14)
Chapter Five The Apple I: Turn On, Boot Up, Jack In
56(15)
Chapter Six The Apple II: Dawn of a New Age
71(15)
Chapter Seven Chrisann and Lisa: He Who Is Abandoned
86(6)
Chapter Eight Xerox and Lisa: Graphical User Interfaces
92(10)
Chapter Nine Going Public: A Man of Wealth and Fame
102(6)
Chapter Ten The Mac Is Born: You Say You Want a Revolution
108(9)
Chapter Eleven The Reality Distortion Field: Playing by His Own Set of Rules
117(8)
Chapter Twelve The Design: Real Artists Simplify
125(10)
Chapter Thirteen Building the Mac: The Journey Is the Reward
135(13)
Chapter Fourteen Enter Sculley: The Pepsi Challenge
148(11)
Chapter Fifteen The Launch: A Dent in the Universe
159(12)
Chapter Sixteen Gates and Jobs: When Orbits Intersect
171(9)
Chapter Seventeen Icarus: What Goes Up
180(31)
Chapter Eighteen NeXT: Prometheus Unbound
211(27)
Chapter Nineteen Pixar: Technology Meets Art
238(12)
Chapter Twenty A Regular Guy: Love Is Just a Four-Letter Word
250(17)
Chapter Twenty-One Family Man: At Home with the Jobs Clan
267(17)
Chapter Twenty-Two Toy Story: Buzz and Woody to the Rescue
284(9)
Chapter Twenty-Three The Second Coming: What Rough Beast, Its Hour Come Round at Last
293(12)
Chapter Twenty-Four The Restoration: The Loser Now Will Be Later to Win
305(22)
Chapter Twenty-Five Think Different: Jobs as iCEO
327(13)
Chapter Twenty-Six Design Principles: The Studio of Jobs and Ive
340(8)
Chapter Twenty-Seven The iMac: Hello (Again)
348(10)
Chapter Twenty-Eight CEO: Still Crazy after All These Years
358(10)
Chapter Twenty-Nine Apple Stores: Genius Bars and Siena Sandstone
368(10)
Chapter Thirty The Digital Hub: From iTunes to the iPod
378(16)
Chapter Thirty-One The iTunes Store: I'm the Pied Piper
394(17)
Chapter Thirty-Two Music Man: The Sound Track of His Life
411(15)
Chapter Thirty-Three Pixar's Friends: ... and Foes
426(18)
Chapter Thirty-Four Twenty-first-century Macs: Setting Apple Apart
444(8)
Chapter Thirty-Five Round One: Memento Mori
452(13)
Chapter Thirty-Six The iPhone: Three Revolutionary Products in One
465(11)
Chapter Thirty-Seven Round Two: The Cancer Recurs
476(14)
Chapter Thirty-Eight The iPad: Into the Post-PC Era
490(21)
Chapter Thirty-Nine New Battles: And Echoes of Old Ones
511(14)
Chapter Forty To Infinity: The Cloud, the Spaceship, and Beyond
525(13)
Chapter Forty-One Round Three: The Twilight Struggle
538(22)
Chapter Forty-Two Legacy: The Brightest Heaven of Invention
560(13)
Acknowledgments 573(2)
Sources 575(4)
Notes 579(20)
Index 599