Catalog

Record Details

Catalog Search

[ 2 filters applied ]
[ Refine My Original Search ]

◄ Search Results Showing Item 1 of 1

Friction : passion brands in the age of disruption

Rosenblum, Jeff(author.).
Berg, Jordan(author.).

Available copies

  • 3 of 3 copies available at NC Cardinal.

Current holds

0 current holds with 3 total copies.

Sort by distance from:
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Forsyth Central 658.827 R (Text) 0112521622669 Adult Nonfiction Available -
Lee County Main Library 380 ROSENBLUM (Text) 33262003250878 Adult Nonfiction Available -
Rural Hall Branch 658.827 R (Text) 0112521622650 Adult Nonfiction Available -

Record details

  • ISBN: 1576878368
  • ISBN: 9781576878361
  • Physical Description: 238 pages : illustrations (some color) ; 25 cm
    print
  • Edition: First edition.
  • Publisher: Brooklyn, NY : PowerHouse Books, 2017.

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 230-232) and index.
Formatted Contents Note:
Revolution -- Branding -- Categories -- Results -- Antagonist -- Alignment -- Irony -- Rally -- Activation -- Steps.
Summary, etc.:
"This book explains how to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that cuts through the hype of the latest media technology. A brand that focuses ... Read More

Search for related items by subject

Subject: Product management
Advertising Brand name products
Branding (Marketing)
◄ Search Results Showing Item 1 of 1

Additional Resources