| Preface |
|
vii | |
| 1 Entrepreneurs Create the Future |
|
1 | (24) |
| 2 Before You Start Planning, Ask the Right Questions |
|
25 | (18) |
| 3 Getting Started |
|
43 | (14) |
| 4 Industry: Zoom Lens on Opportunity |
|
57 | (22) |
| 5 Company and Product Description: Selling Your Vision |
|
79 | (10) |
| 6 Marketing Plan: Reaching the Customer |
|
89 | (14) |
| 7 Operations and Development: Execution |
|
103 | (16) |
| 8 Team: The Key to Success |
|
119 | (8) |
| 9 The Critical Risks and Offering Plan Sections |
|
127 | (10) |
| 10 Financial Plan: Telling Your Story in Numbers |
|
137 | (20) |
| 11 Conclusion |
|
157 | (12) |
| Appendix 1: Quick Screen Exercise |
|
169 | (4) |
| Appendix 2: Business Planning Guide Exercise |
|
173 | (6) |
| Appendix 3: Sample Presentation |
|
179 | (8) |
| Index |
|
187 | (10) |
| About the Author |
|
197 | |