Author's Note xi
1. Random Acts of Rudeness 1
Customer encounters, Comcast, and customer rage
2. What Would Alexander Graham Bell Say Now? 21
The telephone and the birth of today's customer service industry
3. "You're Going to Listen to Me" 42
Internet advocacy, Consumerist.com, AOL, GetHuman.com, and Sweden
4. To Send Us Your Firstborn, Please Press or Say: "One" 77
Automation, Amtrak Julie, artificial intelligence, and eavesdropping
5. The Other End of the Line 107
Call centers, JetBlue, reps, supervisors, prisons, and CustomersSuck.com
6. The Next Available Agent: John, Juan, Sean, or Sanjay 140
International outsourcing, Argentina, TeleTech, Egypt, and the United Kingdom
7. The Solution Is the Problem 184
The old AT&T Wireless, Sprint, consultants, cottage industries, and CHM
8. Absolutely, Positively 219
FedEx, Zappos.com, Credit Suisse, and CEOs
Acknowledgments 262
Notes 271
Index 283