Prologue: The Facebook Effect 1(18)
1 The Beginning 19(23)
2 Palo Alto 42(24)
3 Social Networking and the Internet 66(20)
4 Fall 2004 86(21)
5 Investors 107(21)
6 Becoming a Company 128(21)
7 Fall 2005 149(10)
8 The CEO 159(21)
9 2006 180(19)
10 Privacy 199(16)
11 The Platform 215(20)
12 $15 Billion 235(21)
13 Making Money 256(18)
14 Facebook and the World 274(13)
15 Changing Our Institutions 287(15)
16 The Evolution of Facebook 302(16)
17 The Future 318(16)
Postscript 334(2)
Acknowledgments 336(2)
A Note on Reporting for This Book 338(2)
Notes 340(13)
Additional Reading 353(2)
Index 355