Burn the business plan : what great entrepreneurs really do / Carl J. Schramm.
By: Schramm, Carl J [author.].
Material type: TextSeries: Business book summary: Publisher: New York : Simon & Schuster, 2018Copyright date: ©2018Edition: First Simon & Schuster hardcover edition.Description: xiii, 272 pages ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781476794358; 1476794359; 9781476794372; 1476794375.Other title: What great entrepreneurs really do.Subject(s): Entrepreneurship | New business enterprises -- Management | Entrepreneuriat | Nouvelles entreprises -- Gestion | entrepreneurs | BUSINESS & ECONOMICS -- Careers | BUSINESS & ECONOMICS -- Entrepreneurship | BUSINESS & ECONOMICS -- Management | Entrepreneurship | New business enterprises -- ManagementOnline resources: More Info | More online.Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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Book - Paperback | Voorhees | Nonfiction | Adult | 658.11 Sch (Browse shelf(Opens below)) | Available | 05000011524100 |
Enhanced descriptions from Syndetics:
"The evangelist of entrepreneurship" ( The Economist ) reveals the true stories about how a range of entrepreneurs created their successful start-ups: hint, many of them never began with a business plan.
Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan , who for a decade headed the most important foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just a few of the companies that began without one.
Schramm explains that the importance of a business plan is only one of the many misconceptions about starting a company. Another is the myth of the kid genius--that all entrepreneurs are young software prodigies. In fact, the average entrepreneur is thirty-nine years old and has worked in corporate America for at least a decade. Schramm discusses why people with work experience in corporate America have an advantage as entrepreneurs. For one thing, they often have important contacts in the business world who may be customers for their new service or product. For another, they often have the opportunity to strategize with knowledgeable people and get valuable advice.
Burn the Business Plan tells stories of successful entrepreneurs in a variety of fields. It shows how knowledge, passion, determination, and a willingness to experiment and innovate are vastly more important than financial skill. This is an important, motivating look at true success that dispels the myths and offers invaluable real-world advice on how to achieve your dreams.
Includes bibliographical references (pages 249-255) and index.
Burn the business plan -- Twelve things every aspiring entrepreneur should know -- Why start a company? -- What motivates entrepreneurs? -- Can you survive the entrepreneur's curse? -- Big companies can be schools for startups -- Copycat entrepreneurs -- Preventing failure before it happens -- Don't waste time doing things that don't work -- Planning for success -- Becoming a successful entrepreneur.
What does it take to start a successful business? Carl J. Schramm, called by The Economist "the evangelist of entrepreneurship," explains what really matters and what doesn't. Business schools teach the importance of business plans, but Microsoft, Apple, Google, Facebook, and hundreds of smaller, less well-known companies all achieved success long before they had business plans. Here are a few other myths about startups: Contrary to the popular image on entrepreneurs as nineteen-year-olds in college dorm rooms, the average entrepreneur starts his or her company at thirty-nine. The success rate of entrepreneurs over age forty is five times higher than that of entrepreneurs under thirty. Most entrepreneurs have worked for big companies, where they have identified a needed product or service. Their corporate contacts are often their first customers. Many more successful entrepreneurs have studied engineering than business. Fewer than one percent of all startups have venture or angel investors. Burn the Business Plan is filled with stories of successful entrepreneurs. For all of them knowledge, passion, determination, and a willingness to experiment and innovate were far more valuable than financial skill. This book dispels the costly misleading myths that aspiring entrepreneurs believe and offers indispensable real-world advice about how to achieve your dreams. -- from dust jacket.
Table of contents provided by Syndetics
- Preface (p. xi)
- Chapter 1 Burn the Business Plan (p. 1)
- Chapter 2 Twelve Things Every Aspiring Entrepreneur Should Know (p. 29)
- Chapter 3 Why Start a Company? (p. 51)
- Chapter 4 What Motivates Entrepreneurs? (p. 73)
- Chapter 5 Can You Survive the Entrepreneur's Curse? (p. 99)
- Chapter 6 Big Companies Can Be Schools for Startups (p. 117)
- Chapter 7 Copycat Entrepreneurs (p. 137)
- Chapter 8 Preventing Failure Before It Happens (p. 159)
- Chapter 9 Don't Waste Time Doing Things That Don't Work (p. 187)
- Chapter 10 Planning for Success (p. 207)
- Chapter 11 Becoming a Successful Entrepreneur (p. 227)
- Acknowledgments (p. 247)
- Notes (p. 249)
- Index (p. 257)