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Author
Language
English
Description
"The most powerful political tool of the modern presidency is control of the message and the image. The Greeks called it 'rhetoric, ' Gilded Age politicians called it 'publicity, ' and some today might call it 'lying, ' but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people--in whom power ultimately resides. Presidential historian David Greenberg recounts the development of the White...