Foreword xi
Chip Kidd
Introduction: Love Letters 1(8)
1 We don't serve your type
9(13)
2 Capital Offence
22(23)
Gill Sans
41(4)
3 Legibility vs Readability
45(20)
Albertus
62(3)
4 Can a font make me popular?
65(12)
Futura v Verdana
73(4)
5 The Hands of Unlettered Men
77(12)
Doves
84(5)
6 The Ampersand's Final Twist
89(8)
7 Baskerville is Dead (Long Live Baskerville)
97(12)
Mrs Eaves & Mr Eaves
106(3)
8 Tunnel Visions
109(15)
9 What is it about the Swiss?
124(19)
Frutiger
139(4)
10 Road Akzidenz
143(15)
11 DIY
158(14)
12 What the Font?
172(8)
13 Can a font be German, or Jewish?
180(16)
Futura
193(3)
14 American Scottish
196(12)
Moderns, Egyptians and Fat Faces
204(4)
15 Gotham is Go
208(12)
16 Pirates and Clones
220(15)
Optima
233(2)
17 The Clamour from the Past
235(19)
Sabon
251(3)
18 Breaking the Rules
254(16)
The Interrobang
268(2)
19 The Serif of Liverpool
270(16)
Vendome
284(2)
20 Fox, Gloves
286(10)
21 The Worst Fonts in the World
296(17)
22 Just My Type
313(20)
Bibliography 333(4)
Online 337(2)
Acknowledgements 339(4)
Font and image credits 343(2)
Index 345