| INTRODUCTION: The Puzzling Puzzles of Harry Harlow and Edward Deci |
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"In scientific terms, it was akin to rolling a steel ball down an inclined plane to measure its velocity—only to watch the ball float into the air instead." |
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"It suggested that our understanding of the gravitational pulls on our behavior was inadequate—that what we thought were fixed laws had plenty of loopholes." |
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| Part One A New Operating System |
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CHAPTER 1. The Rise and Fall of Motivation 2.0 |
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"But in the first ten years of this century—a period of truly staggering underachievement in business, technology, and social progress---we've discovered that this sturdy, old operating system doesn't work nearly as well." |
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"It crashes—often and unpredictably." |
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"It forces people to devise workarounds to bypass its flaws." |
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"Most of all, it is proving incompatible with many aspects of contemporary business." |
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CHAPTER 2. Seven Reasons Carrots and Sticks (Often) Don't Work |
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"In other words, rewards can perform a weird sort of behavioral akhemy: They can transform an interesting task into a drudge." |
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"They can turn play into work." |
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CHAPTER 2A ...and the Special Circumstances When They Do |
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"While an operating system centered around rewards and punishments has outlived its usefulness and badly needs an upgrade, that doesn't mean we should scrap its every piece." |
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CHAPTER 3. Type I and Type X |
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"A picture may be worth a thousand words—but sometimes neither is as potent as just two letters." |
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| Part Two The Three Elements |
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"Perhaps it's time to toss the very word 'management' into the linguistic ash heap alongside 'icebox' and 'horseless carriage.'" |
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"This era doesn't call for better management." |
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"It calls for a renaissance of self-direction." |
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"In our offices and our classrooms we have way too much compliance and way too little engagement." |
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"The former might get you through the day, but only the latter will get you through the night." |
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"It's in our nature to seek purpose." |
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"But that nature is now being revealed and expressed on a scale that is demographically unprecedented and, until recently, scarcely imaginable." |
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"The consequences could rejuvenate our businesses and remake our world" |
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| Part Three The Type I Toolkit |
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Type I for Individuals: Nine Strategies for Awakening Your Motivation |
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Type I for Organizations: Nine Ways to Improve Your Company, Office, or Group |
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The Zen of Compensation: Paying People the Type I Way |
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Type I for Parents and Educators: Nine Ideas for Helping Our Kids |
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The Type I Reading List: Fifteen Essential Books |
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Listen to the Gurus: Six Business Thinkers Who Get It |
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The Type I Fitness Plan: Four Tops for Getting (and Staying) Motivated to Exercise |
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The Drive Discussion Guide: Twenty Conversation Starters to Keep You Thinking and Talking |
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Find Out More-About Yourself and This Topic |
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| Acknowledgments |
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| Notes |
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| Index |
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