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Please note: This is a companion version & not the original book.
Book Preview: #1 Bill Royall, the man who changed the way colleges marketed to teenagers, was hired by Hampden-Sydney College in 1988. He found that too many colleges waited for students to contact them instead of flooding the market with mailings to generate interest.
#2 Colleges and universities spend $10 billion annually on recruiting students, mostly with old-fashioned direct...
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