Part I. Traits -- "It's all about me!" How to raise kids who aren't (overly) selfish -- "This is too hard." How to raise kids who are ambitious, resilient, and motivated -- "You're dumb and ugly!" How to raise kids who don't bully-and who help those who are bullied -- "I'm telling the truth, dammit!" How to raise kids who won't lie or swear-or at least, not when it matters -- "Girls can't do that." How to raise kids who aren't sexist -- "I'm perfect." How to raise kids who have healthy self-esteem-but aren't narcissistic -- "Her skin looks dirty." How to raise kids who aren't racist -- Part II. Strategies -- "You can't make me!" Shaping behavior and values -- "I hate my brother." Helping siblings get along -- "Where's the iPad?" Managing screens, games, and social media -- "When I touch it, it gets bigger!" talking to kids about sex and pornography.