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Summary
Summary
"I'm sorry, but Sorry, Sorry, Sorry means that you no longer have an excuse for delivering anything other than a pitch-perfect apology. Ingall and McCarthy break down thorny questions...with grace and humor." -- Peggy Orenstein, bestselling author of Boys & Sex , Girls & Sex , and Cinderella Ate My Daughter
It's a truth universally acknowledged that terrible apologies are the worst . We've all been on the receiving end, and oh, how they make us seethe. Horrible public apologies--excuse-laden, victim blame-y, weaselly statements--often go viral instantaneously, whether they're from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?
Marjorie Ingall and Susan McCarthy show us the way. Drawing on a deep well of research in psychology, sociology, law, and medicine, they explain why a good apology is hard to find and why it doesn't have to be. Alongside their six (and a half)-step formula for apologizing beautifully, Ingall and McCarthy also delve into how to respond to a bad apology; why corporations, celebrities, and governments seldom apologize well; how to teach children to apologize; how gender and race affect both apologies and forgiveness; and most of all, why good apologies are essential, powerful, and restorative. A good apology can do so many things--mend fences, heal wounds, and bring more harmony into ourselves and our society at large.
With wit, deep introspection, and laugh-out-loud humor, Ingall and McCarthy's guidance will help make the world a better place, one apology at a time.
Reviews (3)
Publisher's Weekly Review
In this helpful guide, Ingall (Mamelah Knows Best) and McCarthy (coauthor, When Elephants Weep), cocreators of the website SorryWatch, use real-life and hypothetical examples to teach readers how to apologize better. Examples of good apologies include John F. Kennedy's statement on the Bay of Pigs invasion in 1961, in which he said his administration intended "to take full responsibility for our errors," and Questlove's apology for culturally insensitive social media posts: "I for one should never allow my cultural bias to take precedence over my 'examined life.' " Case studies of what not to say include Ellen DeGeneres's memo to employees about the toxic work environment at her talk show, in which she focused on her own feelings and blamed others. (There's also a list of the five worst celebrity apologies, including Mario Batali's response to sexual assault allegations, which ended with a recipe for pizza dough cinnamon rolls.) Ingall and McCarthy incisively discuss how gender, race, and class affect apologies, and weave in lucid explanations of psychological research and business and legal matters. Jokey asides mostly help the advice to go down smoothly, though some readers may find the tonal shifts jarring. Still, this is an accessible and well-informed resource for navigating difficult conversations. Agent: Sarah Burnes, Gernert Co. (Jan.)
Booklist Review
Ingall and McCarthy's analytical, collaborative, and popular website, SorryWatch, forms the basis for this humorous handbook that extensively unpacks the whys of apologies. In short, the case for good apologies is that they are an essential part of our social fabric, bringing people together and creating healing. The book's true (and fascinating) subject is the plethora of bad apologies out there, which are carefully constructed to minimize, deflect, and protect, while effecting the opposite of an apology. The authors reveal the ties between medical malpractice lawsuits and the bad apologies that make patients more vindictive. Perhaps the most useful tools in the book are the action-item checklists and bad apology bingo cards at the end of the chapters. The book ranges broadly, from children to celebrities to politics to brain science, yet its advice for how to apologize well remains clear, easy to follow, and essential. For all its jabs and wink-wink asides, this book, at its core, could change lives.
Library Journal Review
Ingall and McCarthy, creators of SorryWatch, a website that has tracked public apologies since 2012, have compiled the best and worst of modern "apology culture" into a helpful volume organized by category and type. They explain the science and psychology of apologies, give excellent examples of why and how they fail, and provide tips for success. There are six and a half simple steps to an appropriate apology. In addition to explaining how to issue them correctly, the authors showcase how and when it's appropriate for the recipient to respond, including how to navigate the complicated levels of forgiveness. Celebrity culture provides the best examples for the book, and there are recognizable names, such as Ellen DeGeneres and Kevin Spacey. There are chapters that provide an analysis of political and government apologies, focus on children, probe doctors and the medical world, and examine corporate accountability. All of the seriousness is rounded out with mad libs, bingo cards, and checklists. VERDICT Useful, helpful, and full of relevant examples to illustrate how to improve one's apology skills.--Tina Panik