| Characters | 
 | 
xiii |  | 
| Introduction: How This Book Came to Be | 
 | 
xvii |  | 
 | 
Chapter One Childhood: Abandoned and Chosen | 
 
 
 | 
 | 
1 | (20) | 
 | 
Chapter Two Odd Couple: The Two Steves | 
 
 
 | 
 | 
21 | (10) | 
 | 
Chapter Three The Dropout: Turn On, Tune In | 
 
 
 | 
 | 
31 | (11) | 
 | 
Chapter Four Atari and India: Zen and the Art of Game Design | 
 
 
 | 
 | 
42 | (14) | 
 | 
Chapter Five The Apple I: Turn On, Boot Up, Jack In | 
 
 
 | 
 | 
56 | (15) | 
 | 
Chapter Six The Apple II: Dawn of a New Age | 
 
 
 | 
 | 
71 | (15) | 
 | 
Chapter Seven Chrisann and Lisa: He Who Is Abandoned | 
 
 
 | 
 | 
86 | (6) | 
 | 
Chapter Eight Xerox and Lisa: Graphical User Interfaces | 
 
 
 | 
 | 
92 | (10) | 
 | 
Chapter Nine Going Public: A Man of Wealth and Fame | 
 
 
 | 
 | 
102 | (6) | 
 | 
Chapter Ten The Mac Is Born: You Say You Want a Revolution | 
 
 
 | 
 | 
108 | (9) | 
 | 
Chapter Eleven The Reality Distortion Field: Playing by His Own Set of Rules | 
 
 
 | 
 | 
117 | (8) | 
 | 
Chapter Twelve The Design: Real Artists Simplify | 
 
 
 | 
 | 
125 | (10) | 
 | 
Chapter Thirteen Building the Mac: The Journey Is the Reward | 
 
 
 | 
 | 
135 | (13) | 
 | 
Chapter Fourteen Enter Sculley: The Pepsi Challenge | 
 
 
 | 
 | 
148 | (11) | 
 | 
Chapter Fifteen The Launch: A Dent in the Universe | 
 
 
 | 
 | 
159 | (12) | 
 | 
Chapter Sixteen Gates and Jobs: When Orbits Intersect | 
 
 
 | 
 | 
171 | (9) | 
 | 
Chapter Seventeen Icarus: What Goes Up | 
 
 
 | 
 | 
180 | (31) | 
 | 
Chapter Eighteen NeXT: Prometheus Unbound | 
 
 
 | 
 | 
211 | (27) | 
 | 
Chapter Nineteen Pixar: Technology Meets Art | 
 
 
 | 
 | 
238 | (12) | 
 | 
Chapter Twenty A Regular Guy: Love Is Just a Four-Letter Word | 
 
 
 | 
 | 
250 | (17) | 
 | 
Chapter Twenty-One Family Man: At Home with the Jobs Clan | 
 
 
 | 
 | 
267 | (17) | 
 | 
Chapter Twenty-Two Toy Story: Buzz and Woody to the Rescue | 
 
 
 | 
 | 
284 | (9) | 
 | 
Chapter Twenty-Three The Second Coming: What Rough Beast, Its Hour Come Round at Last | 
 
 
 | 
 | 
293 | (12) | 
 | 
Chapter Twenty-Four The Restoration: The Loser Now Will Be Later to Win | 
 
 
 | 
 | 
305 | (22) | 
 | 
Chapter Twenty-Five Think Different: Jobs as iCEO | 
 
 
 | 
 | 
327 | (13) | 
 | 
Chapter Twenty-Six Design Principles: The Studio of Jobs and Ive | 
 
 
 | 
 | 
340 | (8) | 
 | 
Chapter Twenty-Seven The iMac: Hello (Again) | 
 
 
 | 
 | 
348 | (10) | 
 | 
Chapter Twenty-Eight CEO: Still Crazy after All These Years | 
 
 
 | 
 | 
358 | (10) | 
 | 
Chapter Twenty-Nine Apple Stores: Genius Bars and Siena Sandstone | 
 
 
 | 
 | 
368 | (10) | 
 | 
Chapter Thirty The Digital Hub: From iTunes to the iPod | 
 
 
 | 
 | 
378 | (16) | 
 | 
Chapter Thirty-One The iTunes Store: I'm the Pied Piper | 
 
 
 | 
 | 
394 | (17) | 
 | 
Chapter Thirty-Two Music Man: The Sound Track of His Life | 
 
 
 | 
 | 
411 | (15) | 
 | 
Chapter Thirty-Three Pixar's Friends: ... and Foes | 
 
 
 | 
 | 
426 | (18) | 
 | 
Chapter Thirty-Four Twenty-first-century Macs: Setting Apple Apart | 
 
 
 | 
 | 
444 | (8) | 
 | 
Chapter Thirty-Five Round One: Memento Mori | 
 
 
 | 
 | 
452 | (13) | 
 | 
Chapter Thirty-Six The iPhone: Three Revolutionary Products in One | 
 
 
 | 
 | 
465 | (11) | 
 | 
Chapter Thirty-Seven Round Two: The Cancer Recurs | 
 
 
 | 
 | 
476 | (14) | 
 | 
Chapter Thirty-Eight The iPad: Into the Post-PC Era | 
 
 
 | 
 | 
490 | (21) | 
 | 
Chapter Thirty-Nine New Battles: And Echoes of Old Ones | 
 
 
 | 
 | 
511 | (14) | 
 | 
Chapter Forty To Infinity: The Cloud, the Spaceship, and Beyond | 
 
 
 | 
 | 
525 | (13) | 
 | 
Chapter Forty-One Round Three: The Twilight Struggle | 
 
 
 | 
 | 
538 | (22) | 
 | 
Chapter Forty-Two Legacy: The Brightest Heaven of Invention | 
 
 
 | 
 | 
560 | (13) | 
| Acknowledgments | 
 | 
573 | (2) | 
| Sources | 
 | 
575 | (4) | 
| Notes | 
 | 
579 | (20) | 
| Index | 
 | 
599 |  |