History and Current Events
August 2021
From the Collection: Pepsi-Cola Hits the Spot! 
 
Today's post was written by North Carolina Room intern Samantha Lewis.
 
Everyone loves a nice cold soft drink on a summer’s day, right? Invented in New Bern, North Carolina by pharmacist Caleb Bradham in 1893 and originally called “Brad’s Drink”, the beverage was advertised as a means to relieve indigestion, also known as “dyspepsia.” The soft drink was renamed Pepsi five years later. In 1934, the drink began being sold in 12-ounce bottles. During the Great Depression, it became immensely popular for its low, low price of only 5 cents! As a result of its popularity and advertising, the company became commercially successful, starting the climb to what we know as PepsiCo today. In the following years, Pepsi became an enormous corporation with worldwide impact. The old slogan “Pepsi-Cola Hits the Spot,” was commonly heard as an advertising jingle on radio, in motion pictures, and later television. The slogan still rings true for the beverage’s fans in the 21st century.
 
 
Seen above is a 1944 letter from the Sprunt Family Collection (https://cdm16072.contentdm.oclc.org/digital/collection/p16072coll13/id/3029/rec/817) written by Walter Payne Sprunt, Sr. to his son Charles Worth Sprunt, contemplating whether his investing in Pepsi-Cola stock was worth the money. Still in its relative infancy, the stock price, as Mr. Sprunt lists it, was between $47.00 and $57.00 that year ($683.00 to $828.00 in 2021). Like basketball, beaches and barbeque, Pepsi is a quintessential part of North Carolina’s history.
 
To learn more about your local history stop by the North Carolina Room at the Main Library of the New Hanover County Public Library.
 
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Contact your librarian for more great books!
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