| Preface |
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ix | |
| PART I: GETTING STARTED-IT MAY NOT BE AS HARD AS YOU THINK |
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1 | |
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Chapter 1: Myth No. 1: It Takes an Extraordinary Person to Start a Business; |
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Truth No. 1: You Can Do It! |
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3 | |
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Chapter 2: Myth No. 2: Starting a Business Involves Lots of Risk; |
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Truth No. 2: It May Not Be as Risky as You Think |
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23 | |
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Chapter 3: Myth No. 3: It Takes a Lot of Money to Start a Business; |
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Truth No. 3: It Might Not Cost as Much as You Think |
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43 | |
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Chapter 4: Myth No. 4: It Takes a Great Deal of Business Experience to Start a Successful Business; |
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Truth No. 4: Successful Businesses Are Started by People with All Levels of Business Experience |
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67 | |
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Chapter 5: Myth No. 5: The Best Business Ideas Are Already Taken; |
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Truth No. 5: There Are an Infinite Number of Possibilities for Good Business Ideas |
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87 | |
| PART II: RUNNING AND GROWING A BUSINESS-DON'T UNDERESTIMATE YOUR CHANCES |
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111 | |
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Chapter 6: Myth No. 6: No One Can Compete Against Wal-Mart and the Other Big-Box Retailers; |
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Truth No. 6: You Can Compete Against the Big-Box Retailers if You Have the Right Plan |
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113 | |
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Chapter 7: Myth No. 7: It's Almost Impossible for a New Business to Get Noticed; |
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Truth No. 7: There Are Many Ways for New Businesses to Get Noticed and Recognized |
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133 | |
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Chapter 8: Myth No. 8: The Internet Isn't What It Was All Hyped Up to Be; |
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Truth No. 8: There Are Many Legitimate and Enjoyable Ways to Make Money Online |
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157 | |
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Chapter 9: Myth No. 9: It's Easy to Start a Business, But It's Difficult and Stressful to Grow One; |
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Truth No. 9: Businesses Can Be Grown Profitably and Enjoyably |
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179 | |
| Index |
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205 | |