Preface vii
Acknowledgments ix
PART 1 IT'S A WHOLE NEW BALL GAME
Hiring is Different Now
3(14)
What Employers Say about Hiring Someone Over 40
5(1)
The Pluses
6(3)
Getting Laid Off When You Are Over 40
9(1)
Resilience Is the New Key to Your Success
10(1)
Play to Win
11(1)
Things Have Changed, and You Must Too
12(2)
Does It Work?
14(3)
Now AIM
17(12)
Look Before You Leap
18(1)
Values Often Drive Your Career
18(1)
Consider Your Interests
19(1)
Know Your Strengths
19(1)
Analyze Your Previous Jobs
20(1)
Volunteer Experience Matters
21(1)
Identify the ``Title'' of the Job You Are Pursuing
22(1)
Changing Careers
23(2)
``Brand You'' Is Built on Using Your Strengths
25(1)
The 60 Second Sell
26(3)
Overcoming Concerns Decision Makers May Have
29(24)
Countering the Concerns
30(18)
Strategy
48(5)
PART 2 THE HIDDEN JOB MARKET
Finding Unadvertised Jobs
53(5)
The Process
55(1)
Prospecting Letters, Cold-Calling, and Direct Mail
56(2)
Finding Potential Employers
58(9)
Get Help from Your Local Library
59(1)
Searching the Internet
60(1)
What to Look For
61(1)
Review the Company's Website
62(1)
Use the People Method
62(1)
Professional Associations
63(1)
Study Trends in Your Industry
64(1)
Summary
65(2)
Referral Networking
67(8)
Success Rates
68(1)
Finding Contacts
68(1)
Informational Interviewing
69(3)
Meeting the Decision Maker
72(1)
Guidelines
73(2)
Finding Job Openings Using Websites and Online Job Boards
75(8)
Use Niche Sites Whenever Possible
76(1)
Don't Rely on Email Alerts
76(1)
Sweep Sites
77(1)
Strategy
77(1)
General Rules for Responding Online
78(2)
Specific Tips When Applying Online
80(1)
Where Not to Go
81(1)
Summary: Good Websites to Use
82(1)
Job Hunting On Social Networks
83(4)
LinkedIn
83(2)
College Networks Are a Gold Mine
85(2)
What You Need to Know About Recruiters
87(6)
Internal HR Recruiters
87(1)
Executive Recruiters
88(5)
PART 3 RESUMES AND COVER LETTERS
Your Targeted Resume
93(6)
Sell Your Assets
94(1)
Must-Use Resume Secrets Employers Love
95(1)
Acceptable Resume Format Styles
96(3)
Guidelines on Formatting and Writing Your Resume
99(10)
Formatting and Layout Guidelines
100(1)
Writing Secrets to Use
101(8)
Resume Samples
109(30)
Resume: Senior Executive---Laid Off
110(5)
Resume: Fortune 500 Manager---Retired at 53, Returning to Work at 56
115(4)
Resume: Senior Executive---Employed
119(5)
Resume: Director---Seeking Career Advancement
124(7)
Resume: Nurse---Returning to Work
131(4)
Resume: Professional---Seeking Internal Promotion
135(3)
Extra Help Is Available
138(1)
Eye-Catching Cover Letters
139(10)
Applying When You're Overqualified
141(2)
Employers' Advice on Writing a Cover Letter
143(4)
Addressing the Request for Salary Information
147(2)
Cover Letter Guidelines and Formats
149(5)
Open Your Letter with a Strong Statement
150(2)
Electronic Submissions
152(2)
Cover Letter Samples
154(15)
PART 4 INTERVIEWING AND SALARY NEGOTIATIONS
Wow 'EM With a Successful Presentation
169(13)
Show and Tell
170(1)
Packaging Is an Important Part of Marketing Yourself
171(2)
Looking as Successful as Possible
173(1)
Tips for Men
174(3)
Tips for Women
177(4)
Improving Your Image Increases Your Self-Esteem
181(1)
Acing the Job Interview
182(19)
The 5-Point Agenda
184(1)
The 60 Second Sell
185(1)
Situational Questions
186(1)
Dealing with Tough, Tricky Questions
187(1)
Illegal Probing
188(1)
Practice Questions
189(5)
Research the Company
194(1)
Preinterview Tips
195(1)
First Hurdle: Screening Interview
195(2)
Engage the Interviewer
197(1)
Don't Babble
197(2)
Take Notes---the Employer Likely Will
199(1)
Closing the Interview
199(1)
After the Interview
199(1)
Summary
200(1)
Salary Negotiations
201(14)
Who Earns What?
202(1)
Get the Job Offer First
203(1)
Don't Send Salary History
204(1)
Know What You Want
205(1)
Substantiating Your Value to the Organization
206(1)
What to Say When You Want to Get More and Perks
207(2)
Negotiating an Exit Severance Package on the Way In
209(2)
Get It in Writing
211(1)
Summary
211(1)
The Final Decision
212(3)
PART 5 LIVING A BETTER FUTURE
Set S.M.A.R.T. Goals
215(7)
Robin's S.M.A.R.T. Goal-Setting Process
217(1)
Roadblocks: Feelings and Attitudes
218(1)
Time Management and Your Action Plan
219(1)
Listening to Your Dreams
220(2)
You're Hired!
222(9)
Do It Now!
224(1)
They Did It and So Can You
225(4)
Summary
229(2)
Career Resources to Help You
231(3)
Career Counseling and Job Search Services
231(1)
Available Books, Audio Training, and MP3 Downloads
232(1)
Robin Ryan Is Available to Speak to Your Group
232(1)
Free Downloads, Tools, Extra Content Exclusive to Book Buyers
233(1)
Free Newsletter
234