| Introduction Five Days in July |
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1 | (12) |
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Note for Business Readers |
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9 | (4) |
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Chapter 1 Day Zero: Hoteloween |
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13 | (10) |
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Chapter 2 Wednesday: Preview |
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23 | (36) |
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27 | (16) |
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43 | (10) |
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53 | (6) |
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Chapter 3 Thursday: Liftoff |
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59 | (40) |
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Larger than Life: Superheroes and the Future of the Man of Tomorrow |
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62 | (12) |
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Camp Breaking Dawn and the Twilight of the Boys Club |
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74 | (6) |
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Strange Synergies: What Do Sitcoms, Buddy Cops, and Talking Dogs Have to Do with Comics? |
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80 | (8) |
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After Hours: The Twenty-First-Century Comics Publishing Business |
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88 | (11) |
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Chapter 4 Friday: Escape Velocity |
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99 | (44) |
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Hall H: Transmedia Overdrive |
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103 | (11) |
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Artists at the Circus: Are Alt.Comics Part of Pop Culture? |
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114 | (11) |
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The Future of Nostalgia: How Fans Co-create Their Media Experience |
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125 | (11) |
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After Hours: The Eisner Awards |
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136 | (7) |
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Chapter 5 Saturday: Peak Geek |
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143 | (34) |
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Gaming the System: Comics, Video Games, and the Mass Marketing of Geek Culture |
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150 | (7) |
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The Golden Age: Life in the Dealer's Room |
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157 | (8) |
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Casual Fans: Mic and Emily's Day |
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165 | (6) |
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After Hours: Trickster and the Backlash |
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171 | (6) |
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Chapter 6 Sunday: To Infinity and Beyond |
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177 | (54) |
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Storming the Gates: Comics in Schools. Libraries, and Museums |
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179 | (11) |
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Transcultural Transmedia: The New Global Face of Comics |
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190 | (10) |
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Digital Destiny: Atoms, Bits, and Dollars |
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200 | (27) |
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After Hours: Dead Dogs and Englishmen |
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227 | (4) |
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Chapter 7 Just Wait Till Next Year |
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231 | (28) |
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234 | (8) |
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242 | (2) |
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244 | (1) |
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245 | (2) |
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247 | (6) |
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253 | (6) |
| Endnotes |
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259 | (16) |
| Acknowledgments |
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275 | (4) |
| Index |
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279 | |