Preface |
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ix | |
Introduction |
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1 | (12) |
When the Bricks Click |
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PART ONE The Seven Truths of Innovation and the LEGO Group's Decline |
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13 | (26) |
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Chapter 2 Boosting Innovation |
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39 | (24) |
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The LEGO Group's Bold Bid to Keep Pace with a Fast-Forward World |
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63 | (32) |
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The Scattered Remains of Runaway Innovation |
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PART TWO Mastering the Seven Truths of Innovation and Transforming LEGO |
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Chapter 4 Building an Innovation Culture |
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95 | (28) |
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The Return to Core Values |
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Chapter 5 Becoming Customer Driven |
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123 | (28) |
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Chapter 6 Exploring the Full Spectrum of Innovation |
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151 | (28) |
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Chapter 7 Fostering Open Innovation |
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179 | (36) |
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Mindstorms, Architecture, and the Wisdom of the Clique |
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Chapter 8 Attempting a Disruptive Innovation |
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215 | (24) |
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Aiming for the Stars with LEGO Universe |
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Chapter 9 Sailing for Blue Ocean |
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239 | (24) |
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"Obviously LEGO, but Never Seen Before" and the Birth of LEGO Games |
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Chapter 10 Leveraging Diverse and Creative People |
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263 | (18) |
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Chapter 11 Transforming LEGO |
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281 | (14) |
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Notes |
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295 | (2) |
Index |
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297 | |