Preface ix
Introduction 1(12)
When the Bricks Click
PART ONE The Seven Truths of Innovation and the LEGO Group's Decline
Chapter 1 Stacking Up
13(26)
The Birth of the Brick
Chapter 2 Boosting Innovation
39(24)
The LEGO Group's Bold Bid to Keep Pace with a Fast-Forward World
Chapter 3 Losing Control
63(32)
The Scattered Remains of Runaway Innovation
PART TWO Mastering the Seven Truths of Innovation and Transforming LEGO
Chapter 4 Building an Innovation Culture
95(28)
The Return to Core Values
Chapter 5 Becoming Customer Driven
123(28)
The Rebirth of LEGO City
Chapter 6 Exploring the Full Spectrum of Innovation
151(28)
The Bionicle Chronicle
Chapter 7 Fostering Open Innovation
179(36)
Mindstorms, Architecture, and the Wisdom of the Clique
Chapter 8 Attempting a Disruptive Innovation
215(24)
Aiming for the Stars with LEGO Universe
Chapter 9 Sailing for Blue Ocean
239(24)
"Obviously LEGO, but Never Seen Before" and the Birth of LEGO Games
Chapter 10 Leveraging Diverse and Creative People
263(18)
The Ninjago Big Bang
Chapter 11 Transforming LEGO
281(14)
The Rebirth of a Brand
Notes 295(2)
Index 297