Author's Note xi
PART I THE RULES
1 My Thirteen Rules
3(28)
PART II KNOW YOURSELF, BE YOURSELF
2 Always Do Your Best, Someone Is Watching
31(6)
3 The Street Sweeper
37(2)
4 Busy Bastards
39(6)
5 Kindness Works
45(4)
6 I'm All Caught Up
49(4)
7 Where on the Battlefield?
53(8)
8 Spheres and Pyramids
61(6)
9 Potential, Not Just Performance
67(6)
PART III TAKE CARE OF THE TROOPS
10 Trust Your People
73(4)
11 Mutual Respect
77(6)
12 We're Mammals
83(8)
13 Never Walk Past a Mistake
91(2)
14 The Guys in the Field Are Right and the Staff Is Wrong
93(2)
15 It Takes All Kinds
95(10)
PART IV FAST TIMES IN THE DIGITAL WORLD
16 Brainware
105(8)
17 Tell Me What You Know
113(8)
18 Tell Me Early
121(4)
19 Beware First Reports
125(4)
20 Five Audiences
129(8)
PART V GETTING TO 150 PERCENT
21 What I Tell My New Aides
137(12)
22 One Team, One Fight
149(4)
23 Compete to Win
153(6)
24 Swagger Sticks
159(2)
25 They'll Bitch About the Brand
161(4)
26 After Thirty Days, You Own the Sheets
165(2)
27 Mirror, Mirror, on the Wall
167(8)
28 Squirrels
175(6)
29 Meetings
181(6)
30 The Indispensable Person
187(4)
31 Time to Get off the Train
191(4)
32 Be Gone
195(6)
PART VI REFLECTIONS
33 The Powell Doctrine
201(8)
34 The Pottery Barn Rule
209(8)
35 February 5, 2003: The United Nations
217(8)
36 Parsley Island
225(6)
37 Pizza and Milk
231(6)
38 Cousin Di
237(6)
39 Speaking Is My Business
243(10)
40 On the Road
253(4)
41 Gifts
257(6)
42 Best and Worst
263(4)
43 Hot Dogs
267(4)
44 The Gift of a Good Start
271(6)
Afterword: It's All About People 277(4)
Acknowledgments 281