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Business and Personal Finance February 2008

"Every day I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work. "
~ Robert Orben, American magician and comedy writer

New and Recently Released!
Jim Cramer's Stay Mad for Life: Get Rich, Stay Rich (Make Your Kids Even Richer) - by James J. Cramer with Cliff Mason
Publisher: Simon & Schuster
Check Library Catalog Pub Date: 12/4/2007
ISBN: 9781416558859
ISBN-10: 1416558853
Jim Cramer is known for his outrageous antics (and investing advice) on CNBC's Mad Money; in Stay Mad for Life he outlines a comprehensive financial program for individuals at--you guessed it--every stage of life. Rather than focusing solely on selecting stocks, Cramer's newest book deals with personal finance issues like getting out of credit card debt, planning for retirement, and creating a budget. He then goes on to share his rules of investing and preferred market sectors and stocks, and outlines a guide to mutual funds. If you're a fan of his show but are looking for a more basic guide to finance, this will be a good choice.
The Girl's Guide to Kicking Your Career Into Gear: Valuable Lessons, True Stories, and Tips for Using What You've Got (a Brain!) to Make Your Worklife Work for You - by Caitlin Friedman and Kimberly Yorio
Publisher: Broadway Books
Check Library Catalog Pub Date: 1/15/2008
ISBN: 9780767927666
ISBN-10: 0767927664
Chock full of advice, inspiration, strategies, and guidelines on how women can--and should--take charge of every aspect of their careers, this guide is appropriate for women on any rung of the career ladder. Tips focus on such challenges as how to diffuse conflict, manage personal issues, and highlight one's accomplishments. Authors Caitlin Friedman and Kimberly Yorio (authors of The Girl's Guide to Being a Boss (Without Being a Bitch)) are known for their down-to-earth manner and upbeat attitude; Publishers Weekly says that this book "should win them readers seeking a can-do kick in the pants."
The dip : a little book that teaches you when to quit (and when to stick) - Seth Godin ; illustrated by Hugh Macleod
Publisher: Portfolio
Check Library Catalog Pub Date: 5/10/2007
ISBN: 9781591841661
Describes when to support and when to fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction
How Toyota Became #1: Leadership Lessons from the World's Greatest Car Company - by David Magee
Publisher: Portfolio
Check Library Catalog Pub Date: 11/29/2007
ISBN: 9781591841791
ISBN-10: 1591841798
Toyota, which started as a family-run loom business, has become a huge success in an industry beset by financial troubles. In How Toyota Became #1, journalist and author David Magee shows how Toyota's commitment to excellence and dedication to its customers and employees has led to its competitive advantage and healthy bottom line. Check out Magee's book for an excellent introduction to and explanation of the principles behind Toyota's success.
A Bull in China: Investing Profitably in the World's Greatest Market - by Jim Rogers
Publisher: Random House
Check Library Catalog Pub Date: 12/4/2007
ISBN: 9781400066162
ISBN-10: 1400066166
According to Quantum Fund co-founder, economic commentator, and well-known author Jim Rogers, China's economy is likely to be the largest in the world in as few as 20 years. In A Bull in China, Rogers takes a look at the investment opportunities available in the country's expanding economy and addresses China's growing openness to foreign investors. In addition, he offers tips on how investors can take advantage of the situation and what, where, how, and when to buy. For more on this topic, try Burton Malkiel's recent From Wall Street to the Great Wall, which addresses different investment strategies in China more heavily.
Focus on: The Business of Food
The Emperors of Chocolate: Inside the Secret World of Hershey and Mars - by Joël Glenn Brenner
Publisher: Broadway Books
Check Library Catalog Pub Date: 2/1/2000
ISBN: 9780767904575
ISBN-10: 0767904575
Chocolate companies Hershey and Mars are not quite the Hatfields and McCoys of the American candy business, but competition between the two giants is fierce. Though both guard their secrets ferociously, journalist Joël Brenner had unprecedented access to the two vastly different companies. Here she provides not only a backroom look at Mars and Hershey, but at the fascinating men who founded them. After reading this, you might want to try Michael D'Antonio's recent biography of Milton S. Hershey, Hershey, but if candy is your obsession, you might enjoy Steve Almond's absorbing tribute to regional candy makers, Candyfreak.
Start your own restaurant and five other food businesses : your step-by-step guide to success - Entrepreneur Press and Jacquelyn Lynn
Publisher: Entrepreneur Media Inc.
Check Library Catalog Pub Date: 7/16/2006
ISBN: 9781599180205
ISBN-10: 1599180200
Covers the basics of planning and opening a food service establishment, and includes chapters devoted to generic restaurants, pizzerias, sandwich shops and delicatessens, coffeehouses, bakeries, and food and party catering. Information involves business aspects, marketing, and legal aspects.
For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company that Makes It - by Mark Pendergrast
Publisher: Basic Books
Check Library Catalog Pub Date: 3/16/2000
ISBN: 9780465054688
ISBN-10: 0465054684
For a look back to the first 100-odd years of existence of fizzy-drink behemoth Coca-Cola, this detailed history should do. Tracing the evolution of Coca-Cola from its quiet beginnings to its heady success in the 1980s and early 1990s, For God, Country, and Coca-Cola includes trivia, company lore, and stories of Coca-Cola's "secret formula"--including Coke's disastrous reformulation. The informative, entertaining result is "a bit like Coke itself: zesty and transiently refreshing" (Kirkus Reviews). To take up where journalist Mark Pendergrast leaves off, try Constance Hay's The Real Thing.
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time - by Howard Schultz and Dori Jones Yang
Publisher: Hyperion
Check Library Catalog Pub Date: 1/1/1999
ISBN: 9780786883561
ISBN-10: 0786883561
In 1971, Starbucks was a single store selling coffee beans; 37 years later there are more than 15,000 stores across the world. In this inspiring memoir, chairman of the board Howard Schultz explains how he and his team built Starbucks into a business phenomenon. As you read, keep in mind that Pour Your Heart Into It was originally published 10 years ago (when there were about 1,000 stores); for an outsider's up-to-the-minute look at Starbucks' rise to prominence, check out the recently published Starbucked, by journalist Clark Taylor.
Contact your librarian for more great books!

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