New and Recently Released!

In the Plex: How Google Thinks, Works, and Shapes Our Lives - by Steven Levy

Publisher: Simon & Schuster
Check Library Catalog Pub Date: 04/12/2011

ISBN-13: 9781416596585
ISBN-10: 1416596585

With Google so much a part of many people's online lives--to the point that it's become a verb--you might be interested in learning more about the company behind the search engine. Writing with full cooperation from top management at Google, author Steven Levy of Wired magazine offers a behind-the-scenes story of a company that is credited with changing the face of the Internet. Hundreds of interviews with Google employees (both past and current) and two years of observation allow Levy to share the company's history, major successes, and flaws. Don't miss it.

First Chapter Table of Contents

Lost and Found: Unexpected Revelations about Food and Money - by Geneen Roth

Publisher: Viking
Check Library Catalog Pub Date: 03/22/2011

ISBN-13: 9780670022717
ISBN-10: 0670022713

Bestselling author Geneen Roth is known for helping people improve their relationships with food (even appearing on Oprah to discuss it), but here she turns her attention to money in a candid and honest memoir about her own financial woes. Roth and her husband lost their life savings to Bernie Madoff's Ponzi scheme, a catastrophe that made Roth realize that much of her relationship with money mimicked earlier problems with food--only now she was binge shopping and hoarding non-food items. How she changed the way she thought about money is sure to inspire and comfort those who may recognize themselves in her descriptions.

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Business plans that work : a guide for small business - Andrew Zacharakis, Stephen Spinelli, Jeffry A. Timmons and Jeffry A. Timmons

Publisher: McGraw-Hill
Check Library Catalog Pub Date: 03/24/2011

ISBN-13: 9780071748834
ISBN-10: 0071748830

This current, clearly written, well-illustrated, and practical book by three highly competent and experienced experts (all, Babson College) is an excellent contribution to the literature of planning for small businesses. It not only indicates what should be included in a business plan, but also contains examples of an actual business plan for a small business in the launch stage for each concept discussed. Chapters follow the sequence in writing a business plan and explain what is needed for success in a new venture, which includes (1) an evaluation of the opportunity, the competitive advantages, and vision of the venture; (2) an industry analysis, including an evaluation of the competition; (3) a description of the company and its product; (4) an analysis of the risks involved; (5) a marketing plan, including the pricing, distribution, advertising, and promotion strategies; (6) a financial plan, including a five-year sales forecast, a cash flow statement, a balance sheet, and the financing needed; and (7) the operations plan and team needed, which includes having a board of advisers. This book should be very helpful to the 22 million Americans who are in the process of launching a business or who own a business less than four years old.

-- Choice Reviews

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Onward: How Starbucks Fought for Its Life without Losing Its Soul - by Howard Schultz with Joanne Gordon

Publisher: Rodale
Check Library Catalog Pub Date: 03/29/2011

ISBN-13: 9781605292885
ISBN-10: 1605292885

In this follow-up to the bestselling Pour Your Heart Into It, Starbucks CEO Howard Schultz describes how he gained new insights into leadership after resuming his place at the head of the company following an eight-year absence. He also shares the factors--like the recession and overexpansion--that led to Starbucks' downturn in 2007 and the difficult decisions he had to make in his quest to get the company to refocus on the core principles that had made it a success in the first place. A "must-read," says Publishers Weekly.

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Focus on: Working from Home

The Handmade Marketplace - by Kari Chapin; illustrated by Emily Martin and Jen Skelley

Publisher: Storey Books
Check Library Catalog Pub Date: 02/27/2010

ISBN-13: 9781603424776
ISBN-10: 1603424776

If you're already creating things with a view to selling them--perhaps at local fairs, or online at Etsy--you'll likely find this handy resource quite helpful. The first part will help you figure out what your goals are; the second details how to achieve those goals through marketing and publicity; the third will help you figure out how, where, and at what price to sell your goods. Whether you just want a second income or you're considering leaving a job behind, this guide will help you figure out your options and make your dreams a reality. Author Kari Chapin also includes lengthy pieces and tips from artists and crafters who have already found success.

The Work from Home Handbook: Flex Your Time, Improve Your Life - by Diana Fitzpatrick and Stephen Fishman

Publisher: Nolo
Check Library Catalog Pub Date: 03/04/2008

ISBN-13: 9781413307016
ISBN-10: 1413307019

Many cubicle-dwellers dream of working from home, imagining the short commute, the comfy pajamas, and perhaps even a freer schedule. But it's not that easy to accomplish, so those considering making the move may want to check out this guide, which takes a look at the issues you'll need to consider. From assessing whether your job can actually be done at home to making a case with your employer to finding existing telecommuting jobs should your current employer turn you down, you'll find what you need to know here. Those considering freelancing are not left out in the cold--you'll find tips on creating a home-based business along with information on finding clients and paying taxes.

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Will Work From Home: Earn the Cash--without the Commute - by Tory Johnson and Robyn Freedman Spizman

Publisher: Berkley Books
Check Library Catalog Pub Date: 08/05/2008

ISBN-13: 9780425222850
ISBN-10: 0425222853

Want to bring your job home? Start a business of your own? If you need guidance on how to use technological advances, trends toward flextime and outsourcing, and other factors to create a job that will let you operate out of your house without sacrificing your income, this is a book you should try. With tips for taking your current position home, finding a company that will allow you to work from home, and starting your own business, this is a great book to check out if you're seeking inspiration.

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Making Money From Home: How to Run a Successful Home-Based Business - by Donna Partow

Publisher: Tyndale House Publishers
Check Library Catalog Pub Date: 03/01/2010

ISBN-13: 9781589976085
ISBN-10: 1589976088

Though this book is geared specifically towards women (with children still at home) who are looking to start home-based businesses, there's plenty of information here for men, as well. The author herself makes money from several different sources, so she's an excellent guide when it comes to the tips and tricks of getting your business going, making it successful, and maintaining its success. Keep in mind, however, that this book is meant more for people with a business already in mind, rather than those who are casting about for ideas.

First Chapter Table of Contents

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